Mountain Dew is a popular carbonated soft drink that is enjoyed by people all over the world. It is known for its unique citrus flavor and bright green color. But have you ever wondered who owns Mountain Dew?
The Early Days of Mountain Dew
Mountain Dew was first created in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman. The drink was originally marketed as a mixer for whiskey, but it quickly gained popularity on its own.
The PepsiCo Era
In 1964, the Hartman brothers sold the Mountain Dew brand to the Tip Corporation, which was later acquired by PepsiCo in 1964. Since then, Mountain Dew has been a part of the PepsiCo family of brands.
The Mountain Dew Brand Today
Today, Mountain Dew is one of the most popular soft drink brands in the world. It has a loyal fan base and is known for its bold marketing campaigns and unique flavors, such as Code Red, Voltage, and Baja Blast.
Mountain Dew's Impact on Pop Culture
Over the years, Mountain Dew has become more than just a soft drink. It has become a part of pop culture, thanks in part to its partnerships with extreme sports and its association with the gaming community. Mountain Dew has even been mentioned in popular songs and movies.
The Future of Mountain Dew
As for the future of Mountain Dew, PepsiCo has continued to innovate with new flavors and marketing campaigns. With its loyal fan base and unique brand identity, it is likely that Mountain Dew will continue to be a popular soft drink for years to come.
Conclusion
So, who owns Mountain Dew? The answer is PepsiCo. However, the history and impact of the Mountain Dew brand goes beyond just its ownership. It has become a part of pop culture and has a loyal fan base that continues to enjoy its unique flavors and bold marketing campaigns.